Punta Prima is an area located in a developing and simultaneously tranquil zone, surrounded by residential areas of Punta Marina, La Sinielica, Rocio del Mar and Los Altos.

Nearby are the sports complexes and shopping centers of Punta Marina, Zenia Boulevard and Abaneras. The area has good communication with the AP-7 motorway and the national road N-332. Within walking distance are the beaches of Punta Prima, Cala Piteras and the beaches of Orihuela.